There is more to selling on etsy than one might think at first glance. There is five pictures to each object for sale, and you have to photograph them (horrible in Sweden in the winter when you have three hours of good daylight), edit them, crop them, make sure the colours are good and organise them in some way. And then there is the descriptive text, that are supposed to lure in buyers and be peppy, informative and preferably a bit funny.
I am not complaining, I really like working with my shop, I am just saying; there is more work than you might think. :)
Personally I go to great length (and time in front of photoshop) to make the colour of the yarn in the pictures, as close to the colour of the yarn in reality, as I can, not to mention making the image look positive and bright, (well now I did mention it ;) so no buyer will feel disappointed upon the arrival of the yarn.
Lots and lots of people have really, really crappy pictures, bad lighting, bad camera, no focus, no thought to backgrounds and how to represent the item.
And then there is others who take it to a whole other level, making art of representing items, like zwzzy who is selling vintage clothing.